Founded in 1948 as Red’s Market, FreshPoint Central Florida serves Northern and Central Florida from Tallahassee to Vero Beach to Sebring and everywhere in-between. Distribution also includes coastal Georgia and South Carolina, St Simons Island, Savannah and Hilton Head. The cornerstone of the company is to “connect the world to share food and care for one another".  Our values of integrity, loyalty, passion, and teamwork ensure we exceed your expectations.

FreshPoint is distributing to the local trade focusing on high volume institution and contract business. On a daily basis we help operators, owners and managers meet and exceed the expectations of their customers. By taking the guesswork out of distribution, we specialize in giving you the time to focus on your customers.

Quality performance is a key deliverable for FreshPoint Central Florida.

• Multi-Unit - Chain restaurants and food service companies, utilizing system distribution to meet specification and corporate level purchasing programs.
• Business and Industry - Local contract feeders operating in schools/institutions, universities, hospitals/healthcare, National & Regional food service markets.
• Hotel, Resort & Country Clubs - We focus on offering the upper end segments an extensive line of, specialty produce and dairy items to maximize offerings and satisfaction.

FreshPoint Central Florida also services retail customers throughout Central Florida. Our experienced retail services include regular account visits, order guide customization, seasonal assistance in your produce department resets, introduction of new retail items and new packaging, sales enhancement signage for most major product commodity groups, and much more - all geared to not only supply you but to help you grow your business.

We provide our retail customers with a full-line of seasonally available conventional and organic fruits and vegetables, a vast array of specialty items, an incredible depth of dairy selections and our convenient FreshCut items.

FreshPoint Central Florida is committed to supplying only the highest quality of produce and unparalleled customer service.